If you own a business, you undoubtedly understand the importance of graphic design and art production in your marketing. Quality art design and production can be used for both online and offline marketing efforts. Combined with copywriting, materials can be created to make an impact on both current and future customers. It’s critical that the printed product be as outstanding as possible; an office printer may not be your best bet – especially for large jobs. If your goal is a professionally printed piece, it’s important to understand the two different printing processes: color spot printing and 4-color process printing. Each produces different results, and you may have to experiment with both before deciding which method to use.
This method produces more vibrant, brighter results but has a smaller range of available colors. When printing in spot (single) colors, each color is applied individually to the printing press roller. If only one color is needed, there will be a single run of the press; if two are needed, there will be two runs, etc. Each color is layered one by one onto the paper. It remains exactly the same with each print run because there is no ink blending required during the printing process.
Spot color printing is typically used for marketing materials that don’t require full-color imagery, like business cards, stationery, or literature such as black and white documents.
Spot color designs typically come in a limited number of colors, usually between one and three, with each applied separately to the paper.
Door hangers printing by 55printing – Most inks for spot colors use a standardized system called the Pantone Matching System (or PMS). Hues are assigned a number by the PMS system so commercial printers can print easily in the color of your choice.
When it is essential that the logo colors or the colors of the layout be exact with no variation, choose spot color printing with designated PMS colors. Take a large soda company for example: they always want the red color to be exactly the same. They have a designated PMS color to make sure no printed pieces drift toward a red that is too orange or too pink, too dark or too light.
Door hangers printing by 55printing – What is 4-Color Process Printing
This involves the use of 4 plates known as CMYK – Cyan, Magenta, Cyan, Yellow and Keyline (Black). The artwork that you supply is separated using one plate per color. The inks are applied to different rollers, and are applied one by one via the printing press, resulting in a full 4-color card or design.
These four colors (CMYK), when combined, can create many different colors. Because the colors are blended during each print, they may vary slightly. So the same design may have slightly different colors if you print 100 of them.
Door hangers printing by 55printing – If you run a printing project using 4-color process and re-order the project, you may find variations in the output. If the percentage of the CMYK colors varies slightly, the output will look different. For example, if there is a higher percentage of yellow, the skin tone of a person will look differently.
This option is typically a less expensive option, but results will vary from job to job. This is recommended for printing detailed instructions or color photography that contains more than four colors.